SEARCH ENGINE OPTIMISATION. SEO IS ESSENTIAL FOR YOUR SITE TO GET FOUND AND USED.

If you are serious about your business then your site needs to get found online. To improve your sites "visibility" online there are numerous things you can do, many of which fall into the category of "Search Engine Optimisation" (SEO).

At Sync we have years of SEO experience and will not only make sure that you are doing everything possible to improve your SEO but help you understand what it is and how it all works.

So what is SEO and how does it help my site?

SEO is basically ensuring your site is optimised to be found in search engines, the basis of which is the content of your website. Making sure your content is well written and contains everything your users would want to read and find informative is essential. This is basically what search engines like Google are looking for.

That's where we start; we help you make sure that you have your site well structured for your content. There are a number of ways to approach writing your content but ultimately you are the best person to supply the information, after all, you know your business best! We can help in several ways including helping you structure your content. We also have copywriters that can either discuss and write content for you or proofread your content.

Now we have our content what's next?

This is where our experience comes in and we'll make sure you get all the assistance you need. As the content is the most important part of your site that's where we'll start:

Keywords and Keyphrases

Possibly one of the biggest parts of SEO, it's not magic, it's just making sure your content contains the words and phrases that your target audience is most likely to search for when looking for your services.

A couple of questions often asked:

Should I write the content of my webpage for my users or for the search engines? Always write your content of your page for your users, after all they are the ones who will be reading it and it must appeal to. The required keyphrases should mostly be within the content if we've got the structure right and if they aren't then it won't take too much to advise you on how to add them in.

What are "long tail keyphrases"?
Long tail keyphrases are basically phrases that contain several key words rather than just a couple and are basically what users will be searching for in search engines. For example:

a keyword would be "Design"
a keyphrase would be "Design Company"
a long tail keyphrase would be "Design Company in Cambridge"

A bit of technical:

Each webpage is structured to include areas for information to be added to give specific detail to the page – this is called META DATA. This includes:

The title of the page: This is exactly what it says and should act as the title to the topic of the page or area of the site.

The Description of the page: Again, what it says, this should be the summary, or description, of the page and what it's about.

Keywords: Although these are said not be used by search engines they can be included and are just a list of the key words and phrases that the page should be found for.

"We could tell you where you're number one on Google rankings and give ourselves a pat on the back – we'd rather tell you where you're not number one and need to improve, giving you the advice and help on how to get there."

SEO and Social Media:

As we've described in our Social Media section Search Engine Optimisation has a strong link with Social Media and indeed there are some parts of a web page that can be added especially for certain Social Media (for example META DATA especially for Facebook).

So, understanding SEO and how it works will help you better optimise your social media channels.

If you'd like to talk to us about this just give us a call with any questions and we'll be happy to advise.

SEO is ongoing:

Once your site is properly optimised for the web we would always advise that you keep working on your SEO in order to monitor, assess and improve it. This helps to improve your rankings on search engines.

Sync Creative can help with this in many ways including:

SEO Management – this is a plan devised bespoke to you which will help manage your SEO ongoing and advise on improvements.

SEO Reports – there's a wealth of analytics out there and we will devise a report bespoke for you and break it down into digestible sections reporting on how your site is doing in various areas including against your competitors.

Where do we operate?

Sync Creative is a Digital company based in Saffron Walden and therefore a lot of our SEO clients are based in Cambridge and surrounding areas. However, we help clients with their Search Engine Optimisation throughout the UK and advise on the various elements of SEO for international sites.

As an SEO company in Cambridge we have many successful clients around the Cambridge area and are SEO consultants to many more.